Ni-rich cathode materials have been developed as the most promising candidates for next-generation cathode materials for lithium-ion batteries because of their high capacity and energy density. In particular, the electrochemical performance of lithium-ion batteries could be enhanced by increasing the contents of nickel ion. However, there are still limitations, such as low structural stability, cation mixing, low capacity retention and poor rate capability. Herein, we have successfully developed the nanorod-type Ni-rich cathode materials by using co-precipitation method. Particularly, the nanorod-type primary particles of LiNi_0.7Co_0.15Mn_0.15O₂ could facilitate the electron transfer because of their longitudinal morphology. Moreover, there were holes at the center of secondary particles, resulting in high permeability of the electrolyte. Lithium-ion batteries using the prepared nanorod-type LiNi_0.7Co_0.15Mn_0.15O₂ achieved highly improved electrochemical performance with a superior rate capability during battery cycling.